KeyCrew Media, a real estate analytics and media network, has selected Larry Gotcher, Owner, Broker, and Co-Founder of Resource Realty Group, as a KeyCrew Verified Expert.
ANN ARBOR, MI, March 19, 2026 – KeyCrew Media, a real estate analytics and media network, has selected Larry Gotcher, Owner, Broker, and Co-Founder of Resource Realty Group, as a KeyCrew Verified Expert.
Gotcher will contribute data-driven analysis on commercial investment strategy, creative deal structuring, recession-resilient markets, and the mechanics of launching scalable real estate investment trusts (REITs) for national and global investors.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Larry Gotcher brings more than three decades of transactional expertise to commercial and residential real estate, having entered the industry in 1991 and building Resource Realty Group into one of Southeast Michigan’s most productive commercial brokerages. Gotcher is also one of the 10 founding partners of Keller Williams in Michigan, a distinction that reflects both his standing in the industry and his long-term influence on how real estate is practiced across the state.
Operating with a lean team of 10, Gotcher and his team close between $100 million and $150 million in commercial real estate annually — a volume that places them among Michigan’s most active commercial groups. Prior to focusing exclusively on commercial real estate, Gotcher spent more than 20 years as a mortgage banker, owning and managing seven net branches with over 50 loan officers, giving him a rare dual perspective on both the investment and financing sides of the market.
Gotcher is also the founder of a newly launched REIT designed to give national and international investors access to income-producing properties across Southeast Michigan and select international markets, including a large-scale mixed-use development in the Bahamas. His approach to investment strategy — which prioritizes long-term appreciation over short-term cap rate metrics, embraces creative seller financing structures, and targets recession-resilient markets — reflects the kind of sophisticated market intelligence that institutional and individual investors increasingly seek.
Resource Realty Group’s portfolio spans apartment complexes, strip malls, land development, and adaptive reuse projects, including condominium developments and an RV and trailer park in the Ann Arbor region. The team is multi-generational, with Gotcher’s wife Andrea serving as co-owner and office manager, his son active in residential transactions, and commercial analyst Jacob rounding out the core team.
“I’ve been doing this since 1991, and the market has never stopped requiring creativity,” said Larry Gotcher. “Whether it’s seller financing, finding the right value-add opportunity, or helping investors understand why Ann Arbor held its value when the rest of the country didn’t — the job is always to understand the full picture of a deal, not just the headline number. I’m excited to share what we’ve learned over 30-plus years with a broader national audience.”
Gotcher’s areas of expertise include:
- Commercial Investment Strategy — Identifying and structuring income-producing real estate opportunities across asset classes
- Creative Deal Structuring & Seller Financing — Navigating tight lending environments through non-traditional financing models
- Southeast Michigan Market Intelligence — Deep knowledge of Ann Arbor’s recession-resilient fundamentals and regional investment dynamics
- REIT Formation & Capital Raising — Building scalable investment vehicles for national and global investor access
- Adaptive Reuse & Land Development — Converting underperforming assets and developing mixed-use properties in secondary markets
About Resource Realty Group Resource Realty Group is a full-service commercial and residential brokerage headquartered in Ann Arbor, Michigan. Led by Owner and Broker Larry Gotcher, the team has built a reputation for closing high-volume commercial transactions through deep market knowledge, disciplined process, and creative deal structuring. The group also manages land development projects and operates a REIT designed to provide investors with access to resilient, income-producing real estate across Michigan and international markets. Website: www.resourcerealtygroupmi.com
About KeyCrew Media KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties – including KeyCrew Journal, NextAsset News, and other specialised publications – as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co
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KeyCrew Media
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